Some of the newer set themes include pirates, robots, Vikings, castle, dinosaurs, undersea exploration kits, and trains. This enabled the company to build American cultural icons into their product lines. Although Lego is not an American company, their performance in this market over the last 80 years has made them a staple of the American childhood experience. Lego Growth Alongside American Cultureįrom building wooden toys in the 1930s and later expanding its franchise to start producing standard plastic bricks in the late 1940s, the Lego Company has produced a myriad of Lego set themes that have won the hearts and pockets of millions of people.

That’s pretty hard to match in the business world. Together, these factors combine to create a high cost per brick.Īctually, they have basically dominated the market for the larger part of the last few decades – they reportedly own about 70 percent of the construction toys market. Further, the number of specialized pieces included in their sets has grown substantially over the years along with the availability of licensed products. Lego’s are so expensive because their quality, durability, flexibility, support, marketing, and network is unmatched. Please check our system requirements to ensure your device(s) are compatible with the WeDo 2.0 solution before you purchase.Since their arrival in the late 1940s, Lego’s have enjoyed a fair share of popularity in the building games market. Sturdy storage box and sorting tray for easy classroom management Integrated documentation tool to document projects: pictures, screen shots, videos, and written text Investigating, modelling and designing solutionsĮngage pupils in science by making it real and relevantĪvailable on both desktop and tablet devices

The accompanying eLearning program helps teachers to become confident users of the WeDo 2.0 Core Set. The accompanying desktop and tablet supported software provides an easy-to-use programming environment and includes the WeDo 2.0 Curriculum Pack, which covers life, physical, earth, and space sciences, as well as engineering. The set is delivered in a storage bin along with sorting trays, labels, a Smarthub, a Medium Motor, Motion Sensor, a Tilt Sensor, and enough building elements for two pupils. Designed for primary school classrooms, the WeDo 2.0 Core Set is a hands-on solution that enhances pupils' curiosity and skills in computing and science.

Lego we do kit